adidas and Parley for the Oceans have re-thought design and material use from sea to shoe.
We announced a partnership with Adidas on Earth Day 2015. Most importantly, the brand has lived up to taking big, bold steps towards building a better future for the oceans. In addition, we have brought some of the biggest threats facing the marine environment to a global audience and world of consumers. As a result, we have turned the oceans cause into a global movement.
WHY YOU SHOULD CARE
Our mission is to prevent plastic from entering the oceans and transform it into high-performance sportswear. With over 8 million tons of plastic entering the planet’s oceans every year, we truly grasp the scale of the problem. For example, we started by identifying immediate fixes and investing in R&D to bring the concept shoe and upcycled plastic into adidas’ global supply chain.
WHAT IS ULTRABOOST PARLEY?
Imagine your running shoe delivering constant energy return, made with Parley ocean plastic™. To sum it up, we upcycle waste from beaches and coastal communities is intercepted before it reaches the ocean.