Parley for the Oceans is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. The organization has formed alliances with major corporations including adidas, Anheuser Busch InBev (Corona), American Express; the United Nations; the Maldives and collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, and space and ocean exploration. To know more: www.parley.tv
About Ocean Plastic®
Parley understands current plastic is a design failure, seeing the long-term solution for marine plastic pollution in the redesign of the harmful material. In the meantime, Parley created a catalyst innovation that provides an immediate replacement for new, virgin plastic: Ocean Plastic®, a range of premium materials created from upcycled plastic waste intercepted from oceans, shorelines, and in coastal communities. Together with its partners, in the last five years Parley raised awareness for the issue, boosted the general image of recycling and established the first global supply chain for marine plastic debris. Additionally, Parley created a funding mechanism that financially allows the implementation of the Parley AIR Strategy in four key areas: Communication and Education, Direct Impact, Research and Development, and Eco-Innovation.
PARLEY AIR STRATEGY
Parley AIR — our Parley AIR Strategy that consists of three key pillars of action:
A = Avoid plastic.
“Avoid” includes initiatives to educate people on the importance of reducing plastic use, how to avoid unnecessary plastics and the value of replacing virgin plastic with recycled materials. Through Parley Talks, ocean experts educate creators, thinkers and leaders on the ocean cause to inspire action. This education phase is the first step to ushering in change.
I = Intercept plastic waste.
“Intercept” is a comprehensive approach to minimizing the amount of plastic entering the ocean through a variety of tactics to retrieve and recycle plastic along its journey to the ocean. This approach stops the issue at its core by working with local communities to keep plastic in a closed loop, where it can be recycled and reused. The implementation includes removing plastic from affected areas through community interception and microplastic trawl, along with beach, reef and seabed cleanups.
R = Redesign plastic materials and products.
“Redesign” is an effort to transform the plastic economy. During the Parley x Biofabricate conference held in New York on December 7, 2017, Parley for the Oceans announced a partnership with the Biofabricate summit and launched the ‘Material Revolution’ to boost the development of new materials that can replace current plastic and drive the success of the third pillar of Parley AIR: Redesign.