NewMerino® at the simplest level can be described as a procurement and certification system.
In practical terms it is a transparent supply chain, providing full traceability from supplying farms through to knitters and brands. Merino wool is supplied from chosen professional wool producers using sustainable farming systems and holistic animal welfare standards. It is delivered and processed through a ‘chain of custody’ verifying the provenance, quality attributes and authenticity of the fibre. It has been designed as a pro-active system which works on open communications between the participants. Transfer of ownership occurs at each stage of processing with certification documents being provided to NewMerino® so that a final ‘Certificate of Origin and Attributes’ can be issued to the brand.