Unable (pun intended) to find an organic perfume that smelt and looked great, Amsterdam based New Zealander Frances Shoemack (with the help of her husband Dave) decided to create one. Former winemaker Frances collaborated with local and international experts to develop what is quite possibly the world’s first 100% organic perfume. From Sao Paulo-based master perfumer Isaac Sinclair to Amsterdam based wood artisan Jurre Slijkerman and many more (you know who you are). United by a desire to do something different, better. And so Abel was born, named with a nod to the Dutch adventurer Abel Tasman – the first European to discover New Zealand in 1642. Abel’s two fragrances Vintage ’13 and Tonic are both limited editions, and are now sold in selected stores across Europe and beyond (not to mention the online orders we’ve shipped to all corners of the globe).

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